AMWAY MD+GLT GROWTforum 2024:
Global Forum for Business Innovation
Event branding and design
MD+GLT GrowthForum is an annual Amway event held in Singapore, designed exclusively for global executives. After seeing the success of GrowthCamp and the impact that a well-defined brand identity had on that event, Amway executives decided to create a brand for GrowthForum to elevate its significance and make it stand out as a pillar of connection for their global leaders.
Over the course of two years, I contributed to GrowthForum’s success by creating branded materials that supported and enhanced the event’s identity, all while staying true to Amway’s brand standards. Though the event is intimate and spans just a few days, the design needs were focused on creating a polished and cohesive experience.
PowerPoint template designed for event attendees who will be presenting
Wall sticker created to promote the H+W flower. This asset needed to be more "generic" since it was going to be used after the event.
Daily Recaps: Delivered every morning before the event providing a summary of the previous day
My contributions included:
Brand Materials
Designed invitations, presentations, banners, and other supporting materials, as well as summarized the key discussions and outcomes of all meetings to maintain clarity and focus.
Consistent Branding
Refined the event’s visual identity to make it more memorable and impactful, solidifying its role as a key moment in GLT’s annual calendar.
The result was a refined and elevated identity for GrowthForum that reinforced its relevance, encouraged collaboration among executives, and strengthened the connections within Amway’s global leadership team.
