EVENT BRANDING
AMWAY GROWTHCAMP 2023
GrowthCamp 2023 united Amway’s global leaders to inspire collaboration and strengthen connection. As creative lead, I built the brand from the ground up, crafting a cohesive visual identity that reflected the company’s mission and values. I designed every touchpoint, from engaging presentations and attendee materials to immersive experiences featuring large-scale signage, stage design, and interactive elements that carried the brand seamlessly before, during, and after the event.
BRAND IDENTITY DEVELOPMENT:
Logo Design
For GrowthCamp, I designed a logo that captures the event's focus on collaboration, strategy, and growth. It's built around Amway's "A" mark, combined with a fire to represent energy and connection, and a star as a guiding force.
The fire symbolizes the exchange of ideas, while the star reflects a shared vision for global growth. The result is a strong, simple mark that reinforces GrowthCamp's mission of bringing leaders together to align and move forward.
BRAND IDENTITY DEVELOPMENT:
Design System and Color Palette
The GrowthCamp 2023 design system was inspired by California’s topography maps, reflecting the event’s theme of a shared journey. The layered lines and contours represented routes and direction, symbolizing the team’s collective path toward growth. This visual style created a dynamic backdrop that reinforced exploration and forward momentum among Amway’s global leaders.
The color palette drew from Huntington Beach’s natural landscape, with ocean blues, sandy warm tones, and soft coastal hues. These colors brought energy and calm to the design, grounding it in place while supporting the event’s themes of progress and unity.
The result was an event that exceeded expectations, bringing Amway’s culture to life and reinforcing its commitment to global collaboration and innovation. GrowthCamp 2023 set a new standard for internal events, demonstrating the power of branding to create meaningful and memorable experiences.
Stage and presentation design for GrowthCamp 2023, showcasing a cohesive visual identity in action.
Roll-up banners placed throughout the venue to increase visibility of the event.
Roll-up banner paired with a floor sticker to guide guests toward the conference rooms
Floor sticker and easel board displaying the event agenda to help guests navigate.
Neon sign featuring the GrowthCamp ‘A’ displayed at guest dinners to create a memorable atmosphere
Window stickers at the main entrance guiding guests to the GrowthCamp 2023 experience (Indoor)
Window stickers at the main entrance guiding guests to the GrowthCamp 2023 experience (Outdoor)
Window stickers at the main entrance guiding guests to the GrowthCamp 2023 experience (Outdoor)